Celebrating 50 Years of Excellence

IMR’s Golden Anniversary in the Automotive Aftermarket
IMR proudly marks its 50th anniversary, celebrating five decades of dedication, innovation, and partnership in the automotive industry. Since its founding in 1975, IMR has been a trusted leader in market research and insights, helping businesses navigate industry changes, anticipate consumer trends, and seize new opportunities.

Rob Pietrowsky, Vice President of Research at IMR, reflected on this accomplishment: “The 50-year anniversary of IMR is a great milestone and a testament to the company’s consistent performance. As a long-time IMR client, and now leader of the IMR team, I know that this longevity is due to time-tested research methodologies and a commitment to client needs.” Rob took over leadership of IMR following Bill Thompson’s retirement, after more than 20 years of dedication to the company. Reflecting on Bill’s impact at IMR, Rob remarked, “Bill did more than build a great automotive research company. He was a partner and resource for his clients, often fielding urgent industry questions and brainstorming research solutions. Our challenge is to continue that culture.”

IMR’s success is built on a steadfast commitment to accuracy, integrity, and a deep understanding of industry trends and customer needs. These core values have positioned IMR as a vital resource for manufacturers, distributors, and service providers seeking clarity in an increasingly complex and competitive market.

Over the past 50 years, the automotive aftermarket has undergone significant transformation, from advancements in vehicle technology to shifts in consumer behavior and rapid digitalization. Throughout these changes, IMR has continuously evolved to meet the industry’s needs. Pete Ruggirello, Director of Sales at IMR, emphasized this adaptability: “To be in business for 50 years, a company must evolve to address the ever-changing needs of its clients. The industry has come to see IMR as a trusted advisor and problem solver.”

IMR’s comprehensive research and data-driven insights have played a crucial role in guiding clients through key business decisions, from product development and market entry to competitive strategy and customer engagement. Looking ahead, Paul Mattioli, EVP of Endeavor Business Intelligence, IMR’s parent company, reinforced IMR’s commitment to the future: “For 50 years, IMR has been the automotive aftermarket’s trusted source for precision data and unmatched industry insights. Now, as part of the Endeavor Business Intelligence research organization, we’re building on this legacy to drive even greater value for our customers through enhanced data solutions and market intelligence. The same commitment to quality and service that defined IMR’s first half-century will power its next chapter of innovation and client experience.”

As IMR celebrates this milestone, the company remains focused on expanding digital capabilities, leveraging advanced data analytics, and maintaining its position as an industry thought leader. With a strong foundation and a forward-thinking approach, IMR is well-positioned to support the evolving needs of the automotive aftermarket for years to come. This achievement would not have been possible without the support of IMR’s clients, partners, and dedicated team members. Their trust, collaboration, and shared vision have been instrumental in IMR’s success, solidifying its reputation as a cornerstone of the automotive aftermarket industry.