Private Label/Store Brand Parts Purchasing by Independent Auto Repair Shops

Over the past two years, independent automotive repair shops have reported that they’ve increased their purchases of private label/store brand parts.  In 2018, (Auto Repair Shop Private-Label/Store-Brand Part Purchasing Study) when asked if they had increased their purchases of private label/store brand parts over the past two years, only 33.4% of shops said they had.  Now, 65.8% of shops said they had increased their purchases of private label/store brand parts.

Updated Survey Data Now Available:
2021 Auto Repair Shop Private Label/Store Brand Parts Purchasing Study
2022 Auto Repair Shop Private Label/Store Brand Parts Purchasing Study

Automotive Market Research Auto Repair Shops Private Brand Parts Purchasing Percentages

Independent auto repair shops expect to increase their purchases of private label/store brand parts as well.  Over the next year, 68.0% of shops state they plan to increase their purchases of these parts.

Automotive Market Research Auto Repair Shops Private Label Parts Purchase Intent Chart

Historically, reasons for increasing purchases of private label/store brand parts revolved around ‘lower prices’, ‘immediately available/easier to get’, and ‘quality is equal or better than OEM parts’. However, the pandemic has changed that dynamic. Now, ‘customers trying to save money due to pandemic uncertainty’ (33.9%) has far exceeded any other reason for a repair shop’s intended increase of private label/store brand parts.

Automotive Market Research Auto Repair Shops Increase Private Label Parts Purchase Reasons

IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS)

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Independent Auto Repair Shop Private Label/Store Brand Purchasing
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