WDs Get 65 Percent of Filtration Business for Asian Vehicles

As with domestic vehicles, warehouse distributors receive over 65 percent of the business from independent repair shops when it comes to filtration products for Asian vehicles. IMR Inc.’s Repair Shop Tracking Study reveals that retailers get 31.1 percent of business from the WDs while car dealers receive only 3.5 percent of business for Asian vehicles from repair shops.

“With filtration products, our Repair Shop Tracking studies reveals that independent repair shops are very consistent in their purchasing habits as 65.8 percent of shops call the WD first for domestic vehicles while 65.4 percent call the WD first for Asian vehicles filtration products,” said Bill Thompson, president and CEO of IMR Inc. “Where we see a slight uptick is for the car dealers as shops call the dealer 2.9 percent for domestic filtration parts while for Asian vehicles, the dealers get 3.5 percent of the business.”

For over 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 630-654-1079, e-mail Info@AutomotiveResearch.com or visit AutomotiveResearch.com.

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