Shop Parts / Brand Purchasing

A deep and thorough understanding of what motivates and influences your installer customers is the key to building brand loyalty – and making smarter business decisions.

Our syndicated research has helped many companies understand how repair shops behave, and how their brands and products perform against the competition. It tracks all types of shop parts purchasing information, providing documentation of supplier usage and preference, brand usage and awareness, brand preference, key supplier and brand attributes, shop’s perception of premium brands, loyalty factors, demographics and more.

Category Insights

No one provides more in-depth research when it comes to repair shops and the types of service is being performed and what brands are being used. Our category insight research is a must-have if you want to be a leader and not a follower when it comes to understanding this critical market segment. For each part category we track, we provide insights that cover where parts are being purchased, brand awareness, preferences and much more:

• Average Number Installed
• When Presented with Domestic/Asian/European Vehicles for Repair; Primary Supplier and Other Suppliers Used
• Brand Awareness (aided/unaided)
• Brand Usage and Consideration
• Preferred Brand
• Brand Primarily Used and Others Used
• Importance of Key Brand Attributes
• Preferred Brand Key Attribute Satisfaction Ratings
• Good/Better/Best Parts Usage
• Premium Brand Usage Considerations

Parts Categories Tracked

• A/C Parts
• Brake Parts
• Engine Parts
• Exhaust System Parts
• Filters
• Lighting
• Radiators, Hoses and Belts
• Ride Control
• Sensors
• Steering and Suspension Parts
• Transmission Parts
• Wiper Blades