Research Topics

CCAMS+PRIZM Automotive Parts And Service Consumer Segmentation 360 Degree View

January 31, 2019

Parts/Service Consumer Segmentation (CCAMS+PRIZM)

By combining the industry’s longest running aftermarket tracking study (CCAMS) with one of the most robust segmentation tools in the industry, Claritas’ PRIZM Premier, we are able to target the right consumers in the right places, at a level of granularity previously unattainable.

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July 21, 2015

Consumer Demographics

Demographics constitute an integral aspect of market research. Identifying and prioritizing key demographics is what takes marketing research to the next level and will enable you to better serve your existing consumer base and maximize future growth.

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July 21, 2015

Repair Shop Research

A deep and thorough understanding of what motivates and influences your installer customers is the key to building brand loyalty – and making smarter business decisions.

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September 2, 2015

Part Category Insights – Consumers

Whether a DIY or a DIFM consumer, IMR can help you understand who is purchasing your products and services, what channels and outlets within the channel they purchase from and why, how you compare to the competition and when in the vehicle life cycle you get their business.

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July 21, 2015

Part Category Insights – Repair Shops

Your installer customers make different brand and supplier purchasing decisions based on the repair they’re performing. Find out how IMR’s category research can help you understand this critical customer segment.

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July 21, 2015

Parts Brand Research

Brand research has one goal: deliver branding research information that helps you better understand your brand position, and then, to enhance that brand position in the marketplace.

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July 21, 2015

Channel Share Research

Understanding channel share dynamics and trends over time is critical to gaining a completive advantage. IMR gives you the insights you need to navigate this constantly changing landscape.

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September 2, 2015

Shop/Technician Decision Process Research

Insight into the circumstances, needs, attitudes and opinions that drive supplier selection and brand selection from the shop and technician is powerful information for your marketing initiatives and category management plans.

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July 21, 2015

DIY Decision Process Research

Insights into the circumstances, needs and behaviors that drive the product purchase decision among DIYers is critical for marketing and category management. IMR can identify the points of influence during the decision process and help you understand actions that can influence the purchase.

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July 21, 2015

Parts Supplier Research

With the vast majority of vehicle repairs being performed as DIFM (do-it-for-me)/professionally installed, it is critical to understand repair shops and their purchasing habits.

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July 21, 2015

Replacement Rate Data

Our parts replacement rate tracking study allows you to see changes in these rates over long periods of time and really understand where the failures and replacements are occurring.

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