IMR – Your First Call for Automotive Research

Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy duty and fleet segments. IMR’s research portfolio and service offerings provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, DIY/DIFM consumer parts and service purchasing behavior, repair shop purchasing behavior, channel trends and many other important metrics, IMR’s research provides insight into your market that can bring you closer to your customers, distribution channels and market opportunities.

Our vast store of research results stretches back to 1975 and provides statistically reliable data that is broad enough to enable detailed query and deep enough to get to the root of our customers’ most demanding questions.

Our syndicated research covers many auto industry topics such as:

• Replacement rates
• Channel share trends
• Customer segmentation (utilizing Claritas’​ PRIZM Premier segmentation schema)
• DIY and DIFM metrics
• Purchase decision processes/customer journey
• Repair shop and technician brand and supplier purchasing habits
• Part installation volumes
• Brand preferences
• and much, much more…

IMR provides specialized data and behavioral characteristics that fuel the strategies of aftermarket parts manufacturers, OEMs, retailers, distributors and service dealers. With intimate understanding and connectivity to the Automotive Industry, its custom research programs provide highly accurate information to support decision making by customers.

Contact us today to improve your market research capabilities.