Consumer Demographics

March 31, 2020

Automotive Parts & Service Consumer Purchasing Behavior During an Economic Downturn

The U.S. is experiencing an unprecedented economic shock due to the Covid-19 pandemic.  Nearly every industry is being affected by the temporary shutdown in business activities.  While we hope business …

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October 29, 2019

The Hispanic DIY Auto Maintenance & Repair Consumer

28.1% of the Hispanic population perform their own vehicle maintenance and repairs (DIY), compared to 23.3% of the total market. Purchases amongst the Millennial generation is also much higher relative …

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October 15, 2017

Millennial Automotive DIYers – Light Maintenance Products Consumer Profile

Millennials account for 28.7% of DIY light maintenance repair purchases. As they’ve aged, their representation in this category of products has seen a 5 year CAGR of 4.9%. The majority …

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