Channel Share Research

March 31, 2020

Automotive Parts & Service Consumer Purchasing Behavior During an Economic Downturn

The U.S. is experiencing an unprecedented economic shock due to the Covid-19 pandemic.  Nearly every industry is being affected by the temporary shutdown in business activities.  While we hope business …

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January 30, 2017

Vehicle Not Performing Well Primary Reason Both DIY and DIFM Customers Get Ignition Parts Serviced According to IMR Inc.’s CCAMS Study

Whether it’s a DIYer or a DIFM customer, a vehicle not performing well is the primary reason that motorists service or repair their vehicle when it relates to ignition parts, …

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July 13, 2016

Most DIYers Head to the Store for Filtration Products

The auto parts retailer or the discount store/mass merchandiser are the preferred choice of DIYers for filtration products. According to IMR Inc.’s Continuing Consumer Automotive Maintenance Survey (CCAMS), 48.7 percent …

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July 7, 2016

Independent Repair Shops Consistent with Filtration Purchases

Whether it for domestic, Asian or European vehicles, independent repair shops make the WD their first choice when it comes to filtration products. However, for European vehicles (64.6 percent), the …

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June 30, 2016

WDs Get 65 Percent of Filtration Business for Asian Vehicles

As with domestic vehicles, warehouse distributors receive over 65 percent of the business from independent repair shops when it comes to filtration products for Asian vehicles. IMR Inc.’s Repair Shop …

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February 29, 2016

IMR CCAMS Study Reveals DIYers Using Internet to Purchase Ride Control Products

One in five ride control DIYers surveyed said they bought their parts over the internet according to IMR’s Continuing Consumer Automotive Maintenance Survey (CCAMS). Retail stores still received 34.7 percent …

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February 3, 2016

Dealers May Not Get First Call but Still Get Business from Shops According to IMR Repair Shop Tracking Study

Although dealerships only received three percent of the first calls for parts from independent repair shops they still got business from over 20 percent of those shops, according to IMR’s …

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February 1, 2016

Independent Repair Shops Called Retailers First More in 2015 According to IMR Inc.’s Repair Shop Tracking Study

Retailers saw an increase in the number of independent repair shops making them their first call for parts in 2015. In 2014, 36.2 percent of shops called the retailer first …

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